How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon

When the pandemic upended the economy last year, companies took a hard look at their advertising plans. Oreos maker Mondelez International Inc. MDLZ 0.33% shifted money meant for TV commercials during March Madness basketball and the summer Olympics into digital platforms. A hefty chunk went to Alphabet Inc.’s GOOG 0.09% …